Madison Plaza Townsville - Sold to Luxora Hotels

In a significant move for Townsville's hospitality sector, the Madison Plaza Hotel has been acquired by a private Asian investor, marking their inaugural venture into the Australian hotel market. The transaction, facilitated by HTL Property, underscores the growing appeal of regional Australian cities to international investors. (The Hotel Conversation)

Situated at the bustling intersection of Flinders and Stanley Streets, the 4-star Madison Plaza Hotel boasts 93 well-appointed rooms, five commercial tenancies, and amenities including an indoor swimming pool, guest lounge with bar, and extensive function facilities accommodating up to 200 guests. In the fiscal year ending 2024, the property generated approximately $2.85 million in gross revenue. (The Hotel Conversation, HTL Property)

Following the acquisition, the hotel is set to undergo a comprehensive refurbishment and rebranding. In partnership with IHG Hotels & Resorts and La Vie Hotels & Resorts, the property will relaunch as Holiday Inn Townsville in early 2026. The revamped hotel will feature IHG's signature 'Open Lobby' concept, an all-day dining restaurant, and enhanced conference and event facilities, aiming to cater to both leisure and corporate travelers. (AccomNews)

This development not only signifies a fresh chapter for the property but also reflects the broader trend of international investment in Australia's regional hospitality markets, driven by the country's robust tourism sector and the allure of destinations like Townsville.(Travel Weekly)